Tai, Alan (2002) Promotion of the Faculty of Arts, University of Southern Queensland, through an interactive CD-ROM. Coursework Masters thesis, University of Southern Queensland. (Unpublished)
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Abstract
This paper is a retrospection of the management and production process for a multimedia project using a CD-ROM to promote the Faculty of Arts, University of Southern Queensland. Since the existing marketing channels of the Faculty are insufficient to demonstrate the services and education scope of the departments, a CD-ROM, which facilitates presentation of the variety of information including animations, video, audio, text, photos and graphics, was produced. Managing a multimedia project is different from traditional media because it involves different skills and knowledge in management and technology. Clients may have pessimistic or optimistic expectations of the medium and the developer may face confusion in intellectual property issues, difficulty in handling the ever-changing technology and challenges in managing human resources equipped with different skills and expertise. All of these affected the success of this multimedia project. In order to tackle them, a project management methodology has been adopted to ensure that the product meets the defined quality, planned expenditure, the deadline and finally adds value to the Faculty. In order to evaluate the success of the project, an evaluation plan has been developed. A formative evaluation approach was adopted in the development process of the project in order to collect open-ended comments for modification and improvement during the production process. A summative approach was planned to be carried out after the project is launched. A questionnaire designed with close-ended questions was included in the CD-ROM application to collect well-structured data for easy analysis. The result can be used as guidelines to improve the future management and development of other multimedia projects. Although the project has been produced with much effort, no technology is perfect. There are still some limitations. However, with the rapid growth of technology, the current limitations of the project are predicted to be overcome with the advancement of both the technology and the management knowledge in the multimedia industry.
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