Managing product development process for time market

Leong, Suet-Leong (2006) Managing product development process for time market. [USQ Project]


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In a business environment with intense competition, technology businesses launch new
products to market rapidly. Marketing strategies and technological factors, which are
driven by business environments, continue to shorten product development from years
to months. Product development must be executed with speed, thus managing for Timeto-
Market is therefore very important for the competitive success of such companies in
the marketplace.
This research aims to establish an effective and efficient product development process
based on a ‘Gateway Review’ framework to ensure best practices and compliance of
each phase of a new product development, providing the Project Manager and team
members with a systematic way to execute their product development projects for rapid
Time-to-Market focus.

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Item Type: USQ Project
Refereed: No
Item Status: Live Archive
Faculty/School / Institute/Centre: Historic - Faculty of Engineering and Surveying - Department of Mechanical and Mechatronic Engineering (Up to 30 Jun 2013)
Date Deposited: 11 Oct 2007 01:08
Last Modified: 02 Jul 2013 22:44
Uncontrolled Keywords: product life cycle (PLC); time market; gateway review; product development
Fields of Research (2008): 09 Engineering > 0913 Mechanical Engineering > 091399 Mechanical Engineering not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Fields of Research (2020): 40 ENGINEERING > 4017 Mechanical engineering > 401799 Mechanical engineering not elsewhere classified
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)

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